5 May 2015
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6 Recent Marketing Campaigns That Were Pretty Awesome
I’ve been thinking about some great marketing campaigns of recent months—those I might consider the “best.”
But I find myself wondering: What does best mean, exactly? Or, more simply: Is popular the same as best? If something is popular, can it also be good?
Hemingway would say no. “If you become popular it is always because of the worst aspects of your work,” he famously declared.
But we’re marketers, not novelists. Business effectiveness is what matters, right? Yes and no. Effective by what measure? For marketers, rearview-mirror metrics are only part of the story. The other part is the sensibility, creativity, inspiration and artfulness we bring to the work we do.
So with all that in mind, here’s a highly subjective look at a few of my recent favorites, from a range of organizations and budgets.
See the top 6 here
What do they have in common?
What do they do that others do not?
What ideas can we take from their success?
NBA MVP Award: Stephen Curry's Brand, Marketing Worth Could Rise With Award
Golden State Warriors point guard Stephen Curry doesn't look like an NBA MVP, or at least not a lot like the two prior winners. Kevin Durant, winner in 2013-14, is 6-feet-9-inches tall with bungee-cord limbs that spring effortlessly across the court. LeBron James, winner in 2012-13, is a chiseled statue of the perfect athlete. Curry is listed at 6-feet-3-inches tall, 190 pounds and that seems generous. But that might be the precise reason his likely 2014-15 MVP award could be a major boon to his public image and marketing ability.
Curry looks like an average, somewhat-gangly guy yet he dropped an average 23.8 points with 7.7 assists per game this season. Any player would get a boost from an MVP win, but Curry is in the position to receive an especially large increase in marketability for a number of reasons. The greatest of which might be his diminutive stature (by NBA standards) and relatability for fans.
"[Curry] almost appeals to me or you who play basketball," said Jimmy Lynn, a sports marketing professor at Georgetown University. "We don’t dunk … out there he’s one of the smaller guys. He's an undersized guy out there dominating."
Read the entire article here.
What companies would be a perfect fit with Curry? What companies might want to pass?
If you were his agent, what would you look for in an endorsement?
Is it only about the money?
Twitter is amazing . . .
My college professor told me that learning was from womb to tomb. (In honor of Teacher Appreciation Week, that would be Dr. Richard James at the University of Wisconsin-Whitewater).
I agree, and make a point of teaching that to my students, as you probably do as well. But what about us? We need to keep learning as well. We need to keep up with the changes in our profession, particularly our content area.
I am currently taking the course by Seth (see details to the right) and it is great. I am learning a great deal--and care share it with my students.
There are a lot of opportunities to learn online. Try one and share it with me (so I can share it with others!)
As always, email me with ideas, suggestions, concerns or complaints!
Here is a great course on Freelancing on Udemy by Seth Godin. Use this link for a 35% discount. Good to share with your students--but it could be good for you also. Unless you're making more money that you can possibly spend!
What Is a QR Code and How Does It Work?
nternet fads constantly come and go, but one that has stubbornly stuck around, despite repeated incorrect predictions of its imminent demise, is the QR (Quick Response) code.
So what is a QR code and why is it important?
If you’ve never heard the term before, you may be scratching your head right now. While the more Internet savvy may already know, for those who don’t, here’s what a common QR code looks like:
Perhaps a bit odd looking at first, this code is something which small business owners and entrepreneurs need to be aware of since it is increasingly becoming an important tool. The QR code is basically a natural extension of the conventional barcode, which has been around since the mid 1970s on everything from supermarket groceries to large container shipments. It was designed in 1994 for Japanese auto-makers to track car parts. Now it is being used by big companies and small businesses.
Read the entire article here.
The QR code has been rumored to be dead. Is it?
How could you use it in your program?
Why might you NOT use a QR code in a web site?
Search the web for creative uses of QR codes. You will be impressed!
