21 April 2015
Archives: 15 December 14 | 6 January 15 | 13 January 15 | 20 January 2015 | 27 January 2015 | 2 Febrauary 2015 |10 February 2015 | 17 February 2015
24 February 2015 | 3 March 2015 | 10 March 2015 | 17 March 2015 | 24 March 2015 | 14 April 2015
We're in the home stretch . . .
The end of the year is in sight, but as marketing and business teachers we're already making sure we are prepared for next year.
This is a great time to check out the 2015 versions of our three key resources. Each WebBook will contain many or all of the following features:
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One username and password for everyone in your program
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A password protected page for teachers with PowerPoint decks, tests, Best Practices and more to come . . .
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Links to assignments, activities and case studies within the website
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Twitter feeds from the leaders in the industry (specific to each WebBook)
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Feeds from the content-realted blog featuring current and relevant articles
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New topics, examples, assignments added regularly
Click each book below for details!
As always, email me with ideas, suggestions, concerns or complaints!
Spend the day behind the scenes with Oregon IMG Sports Marketing
Top 7 Marketing Reasons to Host an Event
Hosting your own event is a great marketing strategy that in my experience, always generates new business opportunities. Here are my top 7 reasons to host one:
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Reinforces Your Market Position
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Add Value to Guests
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Extend Prospective Customer List
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It’s Not ‘Salesy’
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Provides Several Opportunities to Follow Up
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Potential for PR Coverage
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Potential to Repeat & Extend Your Reach
Hosting your own events and giving clients a personal experience that is fun or meaningful or memorable in a good way, is a really excellent marketing strategy that will always pay dividends if done properly.
Read the details of the list here
$350 Red Sox tickets make Reds games look like a steal
Cincinnati Reds fans might grumble about the costs of tickets and concessions, but the Reds rank among the least expensive in all of Major League Baseball.
Fans here pay the sixth-least on average out of 30 MLB teams for tickets, parking and concessions, according to an annual study by Chicago-based sports business newsletter Team Marketing Report.
The Reds come in at $166.62 to take a family of four to a typical game. Team Marketing Report’s study compiles the cost for four tickets at the average price, two beers, four soft drinks, four hot dogs, parking and two adult-size hats.
That’s not cheap. But not only is it one of the better bargains in MLB, it’s not even half of the cost you’d pay to get the same stuff at a Boston Red Sox or New York Yankees game. A Red Sox game will set the family back $351 – the most expensive in MLB – while the Yankees cost $337.
The bad news: The cost to attend a Reds game actually rose 4.1 percent this year. That’s well above the 2.5 percent average increase across MLB. And it’s the seventh-biggest hike.
Read the entire article here.
5 Ways to Tell If You're Doing Social Media Right
Some entrepreneurs are complete naturals when it comes to expressing themselves through social media, but some people need a little help to put themselves out there and reap the rewards that digital has to offer them.
Related: 8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed
When we do personal branding work with company clients, they often ask how they'll know whether they are doing the right thing. Quite rightly, they’re wondering how they measure the success of the time and effort they’re putting into their personal brands and social engagement.
Here are five criteria we give that will help them -- and you! -- understand if you're doing social media right:
See the details of this list here.