24 February 2015
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Revisit the classics . . .
Take a few minutes to revisit some classic videos about education including:
These will make you proud to be a teacher, yet uncomfortable because you can do more. They will make you a bigger advocate for education, but question some things about schools.
Enjoy!
As always, email me with ideas, suggestions, concerns or complaints!
With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists.
This video was conceived, written and narrated by award-winning designer, branding specialist and Fast Company blogger David Brier to distill branding down to its basics answering that basic question "What is branding?"
Voices: Kate Holmes, on Marketing to Millennials
Millennials are now the largest generation in America, and that makes them an appealing target for financial services. Yet when firms market their services to millennials, it’s clear that many of them see young people from a limited perspective, as the next generation of their current clients. In some cases, these firms might not even offer services that are useful for people in this age group.
Millennials are at an exciting juncture in their lives. Some might be starting a family, some are moving abroad, and others are starting their own businesses. They’re also well aware that these plans might change over the short or long term. To reach millennials, your marketing messaging should convey two things: you genuinely share their excitement about the future, and you’re ready to help in a way that makes sense in the context of their lives.
Your online presence is very important. Prospects in this age group will go directly to your website if they’re interested in your services. If you use generic imagery, such as a photo of a young couple on a beach, you may lose them right away. Instead, give them a way to figure out who you really are both on a professional and a personal level. Share your story, and don’t be afraid to show that you have a sense of humor. Millennials value authenticity, and when you demonstrate that you’re human, you make yourself approachable and begin to build a sense of trust.
Read the entire article here
Another opportunity to talk about target marketing and market segmentation. Use this as a chance to explain that "different" markets are addressed "differently."
Have your students describe or develop a profile of their generation (Gen Z or Boomlets) Here is some info. to give you ahead start.
With Tiger Woods in Decline, a Sport and Its Sponsors Ponder the Future
Since joining the PGA Tour in 1996, Tiger Woods has been golf’s transcendent figure, credited with expanding the sport’s television audience, fan base, tournament purses and sponsorship deals. Over the last six years, he has missed chunks of time because of personal travails and injuries, enabling the tour to test its preparedness for life after the gold rush.
Now Woods, 39, has taken another leave of absence with his game in shambles and his body on the mend, and the end of his long, lucrative run feels nearer than ever. The tour, a multibillion-dollar industry, does not lack accomplished players and colorful characters. But for all the skill and social media savvy of players like Rory McIlroy and Bubba Watson, can they captivate as many people as Woods, who raised the level of athleticism in the game while remaking a sport known for its mostly white country-club composition?
Appraising the tour’s post-Woods fortunes while he takes his third sabbatical in less than a year is like reading a tricky putt: There is no consensus. Bob Dorfman, the executive creative director of Baker Street Advertising, sees tough times ahead after Woods and his competitive foil, Phil Mickelson, 44, are no longer regulars on the PGA Tour.
Read the entire article here.
What can other sports or leagues learn from the situation in which the PGA finds itself?
How do you recommend the PGA move forward?
And the Oscar For Best Performance on Social Media Goes To... Netflix and American Sniper
Technology and data company, Engagement Labs (EL), creator of the eValue(TM) score, today released the top performing advertisers during the Oscars on Facebook and Twitter. Engagement Labs also measured the social media performance of the movies that were nominated for "Best Picture." Birdman walked away with winning Facebook and American Sniper walked away with the big prize at the end of the night with winning Twitter.
Social media has become one of the most effective ways for brands to leverage conversations with their audience. Leading up to the Oscars and throughout the awards ceremony, brands are spending their time, resources and millions of dollars to engage directly with their audience and support their ad campaigns through their social channels such as Facebook and Twitter.
Engagement Labs monitored all eight best picture nominees and 20 advertisers' social media activity on February 22, 2015 and found their eValue data, which measures their Engagement, Impact and Responsiveness. The top performers in each category on Twitter and Facebook include:
Read the entire article here.
How important is real-time social media success to companies?
What do you see as the key(s) to taking advantage of social media during an event?
