Brand Building Stories

If one of your business goals is to increase brand awareness via social media stories, here are a few things to keep in mind as you create your brand building stories.

 

• Use your brand/business color scheme and logo to make your social pages and content instantly identifiable. Be sure to include a small brand watermark on your images, when appropriate, such as on memes and quote images.

 

• Create stories that highlight the defining qualities of your business, such as emotional motivation, values, causes, etc. When your audience sees the things that matter to you also matters to them, their respect for you and your business goes up, as does your reputation. Creating multiple stories (with at least 3 images) helps to remind them of the deeper connection you share. Highlight the best of the best to keep them visible.

• Show followers the fun, light-hearted side of you, your business, your team, and even customers (with their permission.) Give viewers a laugh and an opportunity to think or say “me too.” This allows them more personal point of connection. Share a fun story (and a series of images) that allows them to see you as an imperfect and real person.

 

“Candid” morning photos of “Before & After coffee” or similar insider glimpses are bound to endear you to them. If possible, add a poll, to encourage topic related engagement. This helps to build trust and transparency, which ultimately leads to more enjoyment, engagement, and sales.