Once you have a regular routine for managing your group, you should set up a regular routine for studying your insights, or metrics on the account, to determine who your audience is and what content is proving most popular.

 

Check the days and times when you get the most group visits and try to plan to publish your content then.

 

Recycling your best content - When you are first starting out, you will need to publish content regularly, but have only a small following. However, over time, your group will grow. Use your insights to see which content gets the most response, and publish it again in the future, for example, in three months’ time.

 

You will also most likely create seasonal and holiday-related content. At the end of each period, evaluate which content received the most engagement and file those posts away for next year.

 

Also create what is termed evergreen content, which won’t go out of date too quickly. A post titled, “The 7 Main Puppy Training Problems, and How to Solve Them,” is a sure winner.

 

Let your expertise shine through

When you are crafting your content, be real. Show you are an expert and not just creating ‘me too’ content, or content just for the sake of it. Give real life examples, and what you learned from them. You don’t have to be perfect, or fake, to get an avid following. You just need to be helpful and willing to interact with people, such as by calling them out by name if you have a piece of content you think they could really use.

 

Make it fun and interesting, too

Groups are places where people can socialize and mingle, so don’t be afraid to step away from your business goals sometimes and just have fun. Ask for content from your followers, such as their cutest pet holiday photos. Run contests, caption contests and more. Don’t be too bossy or intense. Try to think of the kinds of content people like engaging with most and provide it. Just make sure that anything you might try to post as ‘funny’ is not politically incorrect or rude.