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Collaboration is Key

When you want to become an influencer, you have to put yourself out there and collaborate with others. You don’t always need a big following in order to find someone who’s interested in partnering with you. However, you do have to be trust-worthy and be passionate about your niche.

 

Don’t hold back thinking you need ten thousand followers before you can reach out. Collaboration does offer a lot of benefits to you but it also has perks for the other influencer that you’re partnering with, too.

 

Collaborating boosts your reach and can result in hundreds of new followers. When you connect with another influencer in your niche, you bring more attention to their brand, too.

 

In addition, gaining another influencer’s support or endorsement, makes you look popular and in-demand to your audience. Since the influencer, working with you trusts you, their audience will believe in you, too, which improves your authenticity.

 

Don’t let your collaboration become a one-way street. When you connect with an established influencer, they’re most likely going to have a bigger following. If you want them to agree to a collaboration opportunity, then you need to know how they’ll profit from this partnership.

 

Have a plan in place ahead of time, before you approach the influencer. Show them what you might have to offer to them in exchange for the collaboration. One small influencer approached a bigger influencer who was busy. She offered to give this influencer’s audience a free copy of her new recipe eBook. The influencer loved the special perk because she needed content for a few days.

 

You might be tempted to think that the best way to collaborate is by finding the influencers with the biggest audiences. You may also believe that the influencers with the smaller followings won’t be worth your time. However, that’s not always true.

Influencers with only a few thousand followers are known as micro-influencers and these influencers build a high level of trust among their followers. They come across as ordinary people who are talking about products that they use themselves.

 

They regularly interact with their followers to the point that their audience not only trusts them but feels as if they know them. A micro-influencer may have a higher engagement percentage than an influencer with 100,000 followers. This could mean higher conversion rates.

 

When you do seek to collaborate with someone else, you want to be sure that you check out the other influencer. You want someone who’s authentic and won’t bring harm to your brand. It could hurt your reputation if you accidentally align with someone who has shady practices or is offensive to audiences.

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