Social Media Stories can benefit every type of business, regardless of the niche or the age-range of the target market. This is partially because images and videos have such a wide appeal across the board.

 

While social media stories can benefit your business in multiple ways, the top-3 social media benefits, reported by marketers in the 2018 Social Media Marketing Industry Report by Social Media Examiner, were increased exposure, traffic, and generated leads. In addition, the report verifies that Facebook and Instagram are firmly leading the social media pack with these 5K + marketers.