If you try to become an influencer across multiple platforms all at the same time, it’ll slow your growth. It’s hard to become an expert when you’re busy trying to be popular on every social media site.

 

Instead of splitting your time, concentrate on one social network in particular and build that one up to where you have thousands of followers. You need to be focused on growing your audience in one central place.

 

Look at which social networks are most popular in your niche. Instagram is a great network for beauty bloggers, fashion icons, and fitness brands. However, if your niche is business and technology, you’ll have more luck on LinkedIn or Facebook.

 

This doesn’t mean you can’t be on other platforms. It’s smart to go ahead and claim your username on other social networks. However, you need to develop your main platform first before you move on to expanding to other ones.

 

Think about your ideal audience when trying to choose your platform. If you want to reach an older demographic, then Twitter isn’t the best place to try to build your influence. Instead, look to Facebook or LinkedIn. Younger audiences like teenagers favor Snapchat and Instagram over Facebook.

 

Picking just one platform to begin your influencer journey is wise because you’re not going to have the time to do well with several. Instead, you’ll end up doing a mediocre job across all of them.