Creative Ideas for Collaborating with Influencers

Now that you are building relationships with influencers, you can begin offering ways to work together. Treat these relationships with respect and take care of them. Provide them with some type of value from your end instead of just asking them for favors.

However, don’t just do the run of the mill “I’ll give you this product if you’ll promote me” type of value. Instead, try one of these creative ideas.

Idea #1 Run a joint social media contest that is a fun way for both of you to grow your email list. This will reduce your efforts while doubling or tripling the number of email entries you receive.

Idea #2 Cohost some type of event together. It could be a webinar, local event, or some other type of event. It’s a great way to strengthen the relationship while building your audience.

Idea #3 Create and share a special discount code or offer on websites, social media platforms, and email lists. It could be a special discount price for a specific product or a general discount offer for their next product, for example.

Idea #4 Partner to do a video series together. You can talk about how your products or services work or can be used, swap ideas, or answer questions from followers.

Any of these are great creative ways to work with influencers for your brand. Sometimes you don’t want to do the same thing everyone else is doing. You want to be more creative to be seen.