Revenue Generating Stories

When you create stories for the goal of generating revenue, it’s important that your visuals and words grab the viewer’s attention. However, unless the story contains highly compelling elements and linked calls-to-action, your efforts won’t be very effective. Here are a few ideas and tips to consider as you create your story.

 

• Use direct links and tags in your product/service story where possible. Create a special hashtag that includes the item’s topic category. This will help you attract more attention from prospects and potential buyers.

 

• Hold wacky theme contests related to a product’s topic, before you add the sale story. Challenge different groups such as affiliates, team members, customers, etc., to accomplish a specific task such as, draw a picture of themselves showing why they really need to win. Use a topic hashtag to build anticipation for the next sale item, which will be on the same topic as this contest.

 

• Showcase each product or service with its own story. Use a product-demo teaser to create interest and list the top 2-3 benefits of the item. Link to the sales page, where you have a longer video as well as a transcript.

 

• Keep viewers on their toes by creating an exclusive upsell offer or bundle deal. You can include a poll, contest, or another type of engaging activity to encourage sharing and more interaction. Adding a special offer here that you would normally offer within the shopping cart, adds an element of surprise and urgency.