There have been a number of successful use cases already on TikTok despite the platform being fairly new. Some of the early adopters on TikTok include sports teams, musicians, and colleges as well as specific businesses. In a lot of cases, they have found that their TikTok videos create more engagement than they do on other social platforms.

 

The Bailey Bakery 

There have been a lot of bakeries, pastry chefs, and cake decorators use TikTok for their marketing with good results. This makes sense because baking and cake making is highly demonstrative. You will find a lot of videos of chefs and cake decorators doing their thing to music on TikTok.

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A number of chefs and bakers have amassed followings of over 100,000 on TikTok but the Bailey Bakery really stands out. At the time of writing, they have over 4 million followers and their videos have received over 90 million hearts (likes). Their videos all show bakers decorating cookies to background music. Sometimes they use the “speed up” effects as well.

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Anthony Barbuto Lawyer

This one will probably surprise you. It seems unlikely that lawyers would do well on TikTok but there are quite a few on there that are getting good results. Some of the law firms use the platform for brand awareness and they have fun in the processes.

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The biggest lawyer success story on TikTok is Anthony Babuto. At the time of writing, he has over 1.8 million followers and his content has more than 26 million hearts. Other lawyers share their advice and expertise on TikTok and some videos get thousands of hearts and comments.