The Hashtag Challenge Ad

The hashtag challenge ad is all about encouraging user-generated content by requesting TikTok users to participate in a challenge that showcases your brand in some way.

 

Challenges are very popular on TikTok so if you get this right then you can expect some very good results.

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Hashtag challenges are so successful because they capitalize on the natural tendency of TikTok users to create their own content and upload it to the platform. When you go for a hashtag challenge ad the representative from TikTok will partner with you for a period of 6 days which will be the length of your ad.

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It is a good idea to find a good influencer partner for your hashtag challenge ad as they will be able to extend your reach considerably. The right challenge idea will result in a lot of organic engagements on the TikTok platform.

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Branded Lens Ads

If you are familiar with the AR lenses offered by Instagram and Snapchat then you will find this to be a similar concept. With branded lens apps you can use 3D objects, face filters, and more.

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A branded lens can provide a very deep level of engagement on TikTok. When you have the support of the user base this will be a very good way to get your message out there.

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In Feed Native Ads

If you like the Instagram story ads in full-screen mode and believe that his kind of approach is right for your brand then the in-feed native ads from TikTok could be the right choice for you. You will be able to add a link to your website in these ads.

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Of course, as with other ads the in-feed native ads have a “skip” feature for users that have no interest. With this type of ad, there are a number of options available to you when it comes to design. You will be able to measure the engagements you receive with this ad type as well as total views, viewing times, click-throughs, and impressions.

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Your in-feed native ad can be between 5 and 15 seconds in length. The video must be in vertical format and it will display on the TikTok user’s “For You” page. There are some call- to-action choices such as visits to your website and app downloads.

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TikTok ads will certainly improve over time. It is in the company’s interest to attract advertisers and keep them as happy as possible. At the moment the TikTok ads system does not have the sophistication of Facebook ads or Instagram ads but this will get better as the platform continues to grow.

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At the moment ads on TikTok are probably going to be the cheapest that they will ever be so we recommend that you give them a try. There is certainly a large enough user base to make this worthwhile for you.

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As with all social media ads, it is a good idea to tweak them and mix it up. Seeing the same ad all of the time is not really a good thing on social media. Test all of the ads that you place and take the time to work out why some perform better than others.

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All of your ads will need to blend in seamlessly with the TikTok platform. The reps will ensure this right now and even when the platform goes self serve ads will probably still require approval from TikTok.

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Fun, entertaining, and consistent ads are the most likely to win the day. Anything that encourages participation is going to have more appeal. So if you want to use TikTok ads you need to plan your content and let your creativity flow.