Getting Started on TicTok

You need to make a good start with TikTok if you want to be successful with it. In this section, we will look at the best way to get started so that you create the right foundation for your marketing using the app.

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Is TikTok Right for your Business?

Before we get started on registering a TikTok account and setting things up you should first conduct some research to see if TikTok is the right platform for your business. Ask yourself the following questions:

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• Are your target customers younger than 35 years old?

• Does your business target Generation Z and younger Millennials?

• Are your products visually appealing?

• Are you in the music business or an artist?

• Would you say that your brand is fun, casual, and trendy?

• Does your brand have a “cool kid” vibe about it?

• Do you have the resources to post content regularly on TikTok?

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This is not an exhaustive list by any means. Take a look at the type of brands that are using TikTok for marketing now. Does your brand suit the platform? We recommend that if you are going to market your brand on TikTok that you perform a test for around 3 months. We will discuss how you can tell if things are working for you or not later in this guide.

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Install TikTok

Now you have decided to use TikTok for your brand and marketing you will need to download the app and install it on your mobile device. TikTok is available for Android and iOS devices here:  Android  iOS

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One of the really good things about TikTok is that it is easy to share other people’s content freely elsewhere. Some social media platforms actually prevent this from happening. Once you have a TikTok account other users can share your content on other sites.

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TikTok users can actually download full video and GIF versions of your content but there is a TikTok watermark on this. This is excellent as it helps to get the word out about the platform and your brand in a seamless and organic way.

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Once you have downloaded and installed TikTok you will need to create an account and choose a username and display name. It is easy to sign up using Facebook, Twitter, or a Gmail email account. Make these names count and associate them with your brand.

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Be aware that if you sign up using your phone number then your username will reflect this number. When you use an email address TikTok will provide a more personalized username. It doesn’t really matter too much because you can change your username.

As soon as your account is ready TikTok will create a feed of videos that it thinks you would be interested in using AI technology. As you spend more time using TikTok the AI technology will make smarter video choices for you.