Selling On Your Group

Facebook is primarily a social site, but you can sell strategically if you are not too pushy and your content is not overly promotional to the point where your group just looks like spam. All your information should be genuinely useful and show off your authority and expertise.

Creating special offers once a month, not every week, will also make this content stand out, not seem the same old stuff.

If you are going to create offers more often than once a month, be sure there is a context, like a holiday, something in the news, the 12 Days of Christmas, and so on.

In terms of the special offers, you do not necessarily have to offer a rock-bottom price. Consider adding a number of attractive bonuses to an existing product to increase its perceived value. Checklists, templates, cheat sheets and other items that save your target audience time and money will always be in high demand and boost your authority in your niche.

Conclusion

With more than 2 billion users monthly on Facebook, if you are not already marketing there, you should start today. If you already have a personal and/or business page, great. If you don’t already have a Facebook group, you are leaving money on the table. Facebook offers numerous opportunities to market your business for free, but groups are one of the best ways to build a community and position yourself as an authority in your niche. It only takes a few minutes to set up a group. The preparation and research you do before and the content you get ready for your target audience will be key to people joining your group and coming back regularly for more. Interact with them regularly, and see what Facebook groups can do for your traffic, subscribers, and sales.

To your success!