Before you can begin your own influencer campaign, you need to find the right influencers you want to work with. You can do that in several ways

 

Monitor Your Social Media. Look at who’s commenting on your blog posts. Who’s sharing your content? Do they have an engaged following? These mentions help you see which people already know your brand and products.

 

Monitor Relatable Hashtags. Following hashtags related to your brand takes you to the social conversations in your niche and the bloggers and active people in your niche.

 

Set up Google Alerts. This allows you to set alerts for keywords related to your brand. You are then notified when someone uses those words online. You then check out the blog’s author or the people talking actively online about the topics to see if they are a good fit for your brand.

 

Do a Detailed Google Search. This free method of finding influencers allows you to find influencers for specific terms. For example, if you are looking for local bloggers in your city to reach out to. So if you sell yoga pants and mats, search “health, fitness bloggers in (enter your city)”.

 

Hire Others to Search for You. Influencer agents connect influencers with brands. They act as a go-between person. The advantage to hiring an agent is the time you will save doing the research yourself.

 

Use Tools and Platforms. Influencer marketing tools and platforms are places or tools you can use to find the right influencers for yourself.

 

Influencers are everywhere, and you can find influencers in your niche using the techniques outlined here.