Once you have started your group and have members, you need to establish a routine for staying in touch with them, building your authority, and generating brand loyalty. You need to set an editorial and promotional calendar, so they will hear from you regularly, such as once a day.

 

But remember, communication is a two-way street. You have to show that you value the engagement that you are getting from your members. Each time you are on the group page, do the following:

 

• Scan the comments - Read what people are saying. Delete anything really inappropriate. Reply to ones you think are useful, or which can help you demonstrate your expertise. Like the ones you feel are useful. Remember that they will see you interacting with their content, and will be more likely to come back to engage with you again.

• Post - Post your content for the day. Try to vary it, such as memes, videos, polls, and so on. Informational posts will position you as an authority. If you are going to post promotional material, give it a context, such as current events, a holiday, a special offer, or, “A lot of people have been asking us about X, so we thought we would mention Y product.”

• Add and approve members - If you have a closed or private group, you need to manually invite, add, and approve members. Try to check this part of the page more often, or get moderators to do so, so those who wish to join don’t have to wait forever to gain access to the group.

• Ban and remove members - You don’t want to be too heavy-handed, but you do not want spammers or disruptive members wrecking the group you are working so hard to build. Keep things polite and respectful. You can also remind them that freedom of speech does not protect hate speech.

 

Some members will post a lot more than others. Encourage them if their information is useful. Discourage them if they don’t seem to know what they are talking about or are spammers.