You can’t get where you’re going if you don’t know how to get there. To become an influencer, you need to create a plan to get from point A to B. You’ll need to build a following and consider how you’ll use that following to grow your business.

 

You must know what needs to take priority. This is one of the main steps in any influencer plan because it involves knowing where to build your audience and how to gain their participation.

 

When you have a plan, you can grow your reputation and optimize the interactions that you’re having with other users. This allows you to be able to adapt products or collaborations and engage with followers effortlessly.

 

It’s not only about what you share; but when you share it. You need to do research to see when is the most popular time to post on your chose social media network. These hours are usually the peak hours when you’ll get the most traffic.

 

Keep in mind that other influencers are posting about the “optimum” time, too. This means there’s a lot of noise for your followers to sift through. Even worse, some social media posts only have a shelf life of sixty seconds before they’re buried in the home feed.

 

That’s why you want to focus on experimenting with your times and tracking your results. The ideal time to post on your network might be listed as 6 am on Monday. However, your own tests might show that you get the most engagement at ten in the morning.

 

Your influencer plan should also include hashtags you’ll be targeting. You can look up the most successful influencers and the brands in your niche to get some hashtag ideas.

 

Don’t stop there. You’ll also want to use a tool to help you find social media hashtags that you may have overlooked. One of the best tools for this is the Influencer Marketing Hub’s Hashtag Generator Tool. To use this site, upload the image you plan to post and the software will suggest hashtags that might be a good fit.

 

You can also try All Hashtag Generator. When you enter your keyword, this website will display several lists of hashtags including the top 30 hashtags for your niche, similar hashtags that you’ll want to use, and other keyword phrases that might be a good match.

 

Keep in mind that every network is different when it comes to hashtags. You can include as many hashtags as you want on a network like Twitter. However, Instagram encourages their users to limit their hashtags to around twenty per post.

 

An important precursor of becoming a successful influencer is knowing ahead of time what content you’ll be posting. You can’t simply throw something out there and expect great results. Sure, you might hit on something every now and then that resonates with your audience, but it won’t be consistent.

 

Try to create an editorial calendar for your content. Ideally, you want to be thinking 4-8 weeks in advance. That means you don’t scramble for content at the last minute, desperately searching for something to post.

 

To make sure your feed is always filled with fresh content, try using a social media scheduler. You can use a tool like HootSuite or Buffer to prepare your updates in advance then select your daily post schedule.

 

After you schedule your posts, you only need to check in on your social media profile a few times a day. Spend these moments answering comments and engaging with your community.