What Is Influencer Marketing and How Do You Profit from It?

Some users on social media post about their experiences with a brand and earn money for doing this. Typically, the people who earn the most from these posts are popular influencers. Influencers usually have large social media platforms and are trusted by their fans and followers.


The exciting thing about being an influencer is that you don’t need a special degree, ten million followers, or fancy software. You can become an influencer with just a few thousand followers.


You might look at some of the more popular influencers and think it’s tough to reach that status, but actually, it’s not. In fact, it’s a lot easier than you think.

Start by Choosing a Niche

Companies and brands want to work with influencers that have built up a following in a specific niche. This means you don’t want your Instagram or Pinterest profiles to be too varied. It might be tempting to split your focus between your passion for dog grooming, the fitness niche, and your obsession with knitting.


You need to choose one niche that you want to be known for. It’s always best if you enjoy the niche and you have a genuine desire to help people. Whether you want it to or not, your motive will shine through as you’re giving information to your audience. That means you want to focus on a niche that you absolutely love.


As soon as you know your niche, you want to check out who your competition is within the industry. For example, if you want to be known for makeup tutorials, look up the most popular beauty users on Instagram, Facebook, and Pinterest.


Look at what they’re doing right, what they’re doing wrong, and what topics they haven’t covered yet. Maybe you’ll find an area they’ve overlooked or you’ll discover fresh inspiration for your own page.


When you’re choosing a niche in which to become an influencer, make sure it’s profitable. You can do this by researching whether or not there’s a big enough demand for products within that niche.


Look up what the keywords are for your niche. When you use a keyword tool to check, pay attention to how many searches are being conducted by consumers using those keywords. A simple keyword tool you can use is Google Ads Keyword Planner.


That will tell you what the demand is within that niche. If you find that your keywords show a volume of at least a couple thousand searches a month, then it’s a safe bet that there’s a demand for that niche.


After you find your niche and check on it using keywords, make sure that your focus isn’t too broad.


For example, if your niche is fitness, you want to narrow that down to something specific like “women’s fitness.” That niche is still kind of broad, so you may want to take it a step further and break it down into something like “women’s fitness workouts.”


Usually, if you can find influencers making money in your niche, then it’s a solid bet that you can, too. It might take some time as you build your platform but once you do, you’ll be able to profit from your social media profiles for years to come.

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