If you’re new to influencer marketing, you’ll start out with no audience, or a very tiny one. However, it won’t stay that way if you engage on your platform. The more you invest in your community, the faster your audience will grow.

 

Your value doesn’t matter when you want to become an influencer. What matters is how you value others. That’s the creation of a relationship.

 

When people reach out to you by leaving a comment, you should always answer the comment. This kind of consistent engagement shows your audience that what they have to say mattered and that you’re acknowledging them.

 

People will follow you or like a post. When that happens, return the action. Don’t follow people just to build up your numbers and then unfollow them. Your audience might feel like you’re just using them to build your numbers and you’ll lose portions of your audience.

 

You might run into a common problem when you’re trying to become an influencer. The number of people following you might be big but the number of comments, likes or other engagement you get isn’t.

 

What this means is that what you have to say isn’t connecting with your audience. It means that you don’t know your target audience well enough. It means you don’t know what they want or what they’re struggling with.

 

You must show the audience that you understand and empathize with them. Then you need to come up with a way to help your audience get what they want. For example, if you’re in the body positivity niche, you might want to post daily affirmations that your users can repeat when they start thinking negative thoughts about how they look.

 

When you have a high engagement rate among your followers, it means your message is being well received. It also means that your influence is going to grow because of the quality of your message. The more your influence grows, the higher your popularity will go.

 

Remember that most social media networks are using algorithms to determine which content gets the best spot in your home feed. The more engagement your content gets, the more likely it is that the social network will place it high in the feed.