Engagement and List Building Stories

As you design and create stories that prompt viewers to sign up for your mailing list, keep these tips and ideas in mind.

 

• In your story, be sure to use images that directly relate to the opt-in offer’s “problem” and embed links that lead to the solution or info on the opt-in offer page, where they can learn more and of course, opt-in to get access. Make the offer image stand out, visually but don’t make it so busy that your CTA gets lost.

• Build your social following to build your mailing list. Engaging and interacting with followers in fun and informative ways builds your initial relationship. The more they enjoy interacting with you, your stories, and your activities, the more they will want to hear from you. Give them what they want and need but always leave them wanting more from you.

 

• Incorporate polls into your list building stories, for example, create a poll asking which of 2 topics they want to know more about. Depending on what they choose, you can send them to a related opt-in where they can learn more.

 

• Since social media stories have a heavy visual focus, choose your words carefully to add clarity, details, and purpose to your stories. The images and videos should be self-explanatory but when in doubt, use a well-positioned label or headline.

 

• Bring more attention to a slow-moving list magnet opt-in by doing a live Q & A broadcast on the topic that references and links to that free resource.

 

• As mentioned earlier, fans of “Stories” like visuals, including emoji. When engaging with viewers, give them an idea about what you’re thinking, your mood or emotion, and the tone of voice by using emoji. This also helps to clarify the meaning behind comments or information.

 

Regardless of which social-media story platform you use, it’s important that you familiarize yourself with all of the tools. Each tool provides a way to make your stories attractive to your target audience. However, make sure that you know your audience well since you’ll need to use the tools that make the most impact with your people. Test and track the results of each story to discover what works best for everyone involved.