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Bring Something Unique

Many niches are overrun with similar ideas. You’ll found countless influencers offering the same products and sharing the same ideas. When this happens then the followers can become bored and crave something new.

 

To stand out in the crowd, you have to stop following trends and focus on creating them. By being the first to try something new, you’re more likely to build a group of followers who are excited to hear from you.

 

When you’ve chosen your niche, you want your engagement with your audience to keep on topic. You can post off-topic one post out of every ten or so. However, the other nine should always be within your niche. For example, if you follow the keto diet and you want to be an influencer for keto-friendly companies, then most of your posts should be about keto foods. You can still post the occasional selfie with your dog, but make these posts rare.

 

Focus on being unique. It’s tempting when you’re starting out to imitate other influences in your niche. It makes sense—you want their success so why shouldn’t you copy them exactly?

 

If you pay attention, you’ll see that the reason most influencers stand out is that they are unique. These influencers succeeded because they had their own style and their own way of engaging with their audience.

 

You can’t bring someone else’s style to your audience. You need to give them what they can’t get anywhere else—your unique viewpoint. Do that and you’ll build a loyal following and be well on your way to becoming an influencer.

 

Another way to bring something unique is to be vulnerable. Tell your story, even the parts that are embarrassing or painful. Your followers will connect with your humanity. They want to know that your days are less than perfect, that they’re not the only ones who struggle sometimes. So, don’t be afraid to get real and stay that way.

 

Let your audience know that you “get it.” Share your story to let them see how much common ground you have. Explain your similar struggles. Empathize with them by connecting with them through your shared feelings. When you do that, your audience will flock to you because they recognize you as someone who’s been “there” and want to do everything possible to help them.

 

Keep in mind that while you want to be vulnerable, you do want to protect your brand. That means you need to act like a professional on social media. Don’t post about that “wild after-party” unless you’re intentionally going for the “party person” vibe on social media.

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