Now that you know the different ways to find influencers let’s explore influencer platforms a little more. In the past few years, influencer platforms and tools have been developed to help you find the right influencer.

 

Influencer marketing platforms offer a way for brands to connect with and work with influencers they have listed. They help influencers monetize their social media channels. The platforms are designed to help brands connect with potential customers and increase engagement.

 

The basic way influencer platforms work for both sides is this. Every influencer who is listed gets a profile providing contact information and social media statistics for them. Each brand looking for a particular influencer to work with can search the platform database to find the right influencer to work with. When the brand and influencer begin working together, the platform supplies statistics. These measure the impact of the promotions.

 

Most of the platforms focus on:

• Search and discovering based on specific filters

• Contact and contract management to provide contact information, negotiate payments, and hire influencers.

• Campaign content management manages the ad text and graphics, the hashtags, mentions, and other items related to campaigns.

• Analytics and reports of the impact the influencer campaign has for the brand or product. It might contain ROI, engagements, views, reach, and URL tracking.

 

Before you choose a platform to work with, you need to know what you want to get from it. Do you want a do-it-all platform? Are you looking for an analysis of specific social media platforms? Are you focusing on micro-influencers, nano-influencers, or mega-influencers?

 

Let’s look at a few.

 

• Upflence is a do-it-all influencer marketing software designed to find relevant influences and set up or monitor your own influencer marketing campaign. It features over 1.2 million influencers across 250 industries. You can do a search by location, engagement rates, traffic history, or some other filter. You can then see their latest social media and blog posts. You can contact them directly through the software.

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• TapInfluence is an influencer marketplace for influencers and content creators where brands can connect through a variety of search options. These include types of content produced, keywords and topics, location, and interests. Discover influencers, workflow answers, measure analytics and ROI, and amplify the distribution of content for an ad campaign.

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•  Tribe is positioned as a company that focuses on the work and creativity behind your brand. It doesn’t focus on follower count. This is good for new influencers just getting started. It is a self-serve marketplace that connects brands and micro-influencers.

 

• Followerwonk is a free tool from Moz. It allows you to find influencers on Twitter by using keywords, location, name, or URLs. You can build a list of potential influencers and keep it organized by using Twitter lists.

 

• Hypr has a database of over 10 million influencers with an extensive demographic database on each of their followers. They provide real-time social analytics. It includes dedicate account managers to assist you.

 

• Trendspottr is an app that helps you find influencers on Instagram.

 

• Scrunch is a platform that allows you to search for and find micro-influencers quickly. They can be filtered based on category. It has one of the biggest social media profiles database at over 20 million.

 

• Traackr is one of the pioneers in influencer marketing tools. It’s been around since 2008. It specializes in influencer relationship management with many management tools available. It provides a robust search engine with numerous search filter options. Traackr uses a hybrid approach to its database using a combination of human curation involvement and algorithms collecting data.  

 

• Zoho Social is a social media management platform designed to make it easy to tag and interact with influencers on social media. It is not a free platform, however.

 

No matter what type of influencer you want to work with, or whether they are a micro-influencer or big influencer, using one or more of these tools and platforms can connect you.