This guide has helped you know why you should be working with influencers, how to find influencers to work with, and how they can help you grow your brand awareness. It’s also given you ideas on how to build good influencer relationships and how to work with them creatively.

 

Most of the success of your influencer campaign will depend on your choice of influencers. It’s important to keep several things in mind when identifying the influencers you should be working with.

 

1. The niche they are in is important and should be relevant to your brand.

2. What type of engagement do they have? They may have a lot of followers but low engagement, while another influencer has a lot of engagement from their followers.

3. Check the quality of their work. Is their work appealing to look at? Are they over-promoting products or brands too often?

 

Finding influencers can be done in several ways. Monitoring social media for popular influencers is a popular way to find ones in your niche. Another option is to use platforms like Upfluence and BuzzSumo to find influencers using specific search terms.

 

Once you’ve found influencers you want to build relationships with them.

 

Here’s a simple influencer action plan to follow:

 

• Make sure your blog has the best quality content as possible before contacting the influencer as they won’t share poor quality content. That means it’s easy to read, engaging, and unique. It should be easy to identify why it’s worth sharing.

• Begin building a genuine relationship with the influencer. Start by following them on social media, commenting on their posts. Engage with them. Link to their blog posts and websites in your own articles when you can. Ask them quick questions, retweet content, and find ways to get in front of them on a regular basis.

• Keep your pitch simple and genuine. Keep it short and to the point, so they can see what you are offering and how it will benefit them. 

• Be creative in how you collaborate with them. Do something unique that benefits you both. Hold a webinar, a video series, or an event of some kind.

 

Working with influencers helps to grow your brand and enhance recognition. It’s also a great start towards becoming an influencer yourself. After all, part of being in business is to be an influence on others while helping them.