Becoming an influencer can feel hard at first. You might wonder what you’re supposed to do, worry about finding followers and be totally uncertain about what to say in your posts. Don’t worry. These feelings are totally natural. You will learn a lot about how to be an influencer as time goes on. However, if you’re a newbie, here’s what to do:

 

Start by filling out your profile. Add your real name, profile image, and your location. Then craft your biography. You only have 150 characters so you must make them count. When you write your bio, try to think about what keywords someone might type in to find you. For example, you might put “Travel blogger” or “Makeup Artist” or “Beauty Vlogger” in your bio.

 

Next, focus on developing a theme for your content. Think about your brand and what you want it to represent. In many of Cara Jourdan’s (@CaraJourdan) photos, she’s wearing white, has a soft filter, and features her hair in soft waves. It makes her photos stand out in her followers’ busy feeds.

 

Even though you may not be earning anything from your social media posts quite yet, go ahead and convert your account into a business one. There are two reasons you want to do. The first is that a business account usually means you can schedule content. This might not seem like a big deal right now but as you grow, you don’t want to be chained to your phone, constantly having to post to your account.

 

Second, a business account gives you access to in-depth statistics. It’s hard to know how well you’re doing if you aren’t tracking your stats. Every two to three weeks, pause and review your most popular posts. Look at what you did differently with them then see how you can re-create that engagement again.