Creating Content for TicTok

Types of Posts on TikTok

To give you some good ideas for content you can create on TikTok we will take a look at the most common types of posts that you will see. Remember that whatever you do it needs to be entertaining:

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Music Videos

Remember that the TikTok platform is a follow on from the Musical.ly platform which was all about lip-syncing to famous songs. So it will probably not surprise you to know that mini music videos and even music montages are very popular on TikTok.

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You will find a number of lip-syncing videos and others that are a bit more creative. For example, we found a number of music videos that featured characters from games where the words of the song had a strong connection.

Comedy Videos

There are a ton of videos on TikTok that have the aim of making people laugh. It is amazing how people think of some of the ideas for funny videos and create them. You will find humorous videos for people of all ages.

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While a lot of the comedic videos are spontaneous and the short kind of around 15 seconds or less there are other videos that have clearly been well planned out and have a great deal of detail in them. Making comedic videos is not easy but if you can do it then you will really connect with the TikTok crowd.

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Special Effects Videos

You can create some great videos with special effects inside TikTok. For example, there are a number of face filters you can use to make your videos really interesting. Special effects videos are usually very popular so you want to take your time and learn all you can about what is possible.

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Duet Videos

If you see a particular musical post that you want to reply to you can use the “Duets” feature in TikTok to create your own video by the side of the original video and use the same music. This was a popular feature in Musical.ly that users really like.

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Some of the best videos using the Duets feature are reactionary. You will see how someone feels about the original video which is often very funny. It is not that difficult to make duet style videos and you can use your own videos and react to them.

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Challenge Videos

A very popular thing on TikTok is a hashtag challenge. When Jimmy Fallon, the host of the Tonight Show, came up with the idea of the #tumbleweedchallenge it was an enormous hit and in less than a week, there were more than 8,000 videos related to it on TikTok that got over 10 million engagements.

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A challenge video will basically encourage users to participate by doing something fun. Other successful challenges have included the #ChipotleLidFlipChallenge where the aim here was to flip a Chipotle bowl lid by only using the bowl. If you can come up with the right challenge you can get a huge amount of engagement on TikTok.