TikTok Growth Factors

So how did TikTok grow so quickly? The platform has really taken a lot of people by surprise with its significant growth in such a short space of time. Here are some of the main reasons for the growth of TikTok.

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Endorsements from Celebrities

If you know anything about social networks then you will be aware that celebrities have a significant impact. Some celebrities are really big social media platform users and command large followings from hundreds of thousands to millions. An endorsement from a celebrity is going to persuade a lot of their followers.

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One of the earliest celebrities to embrace TikTok was Jimmy Fallon. He presented the app on his show to encourage people to participate in a challenge he had started. The number of TikTok users grew significantly from this. Fallon now has a partnership with TikTok.

 

Content that is Localized

Although TikTok being a global app, it has a focus on localized content. You will see a number of local challenges on the platform and this has resulted in an upturn in the user base. TikTok has a contest that they call “1 million audition” which runs across different nations.

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Participants with the best themes receive an award and the contest has helped to build the overall user base. Not only that but TikTok provides suggestions to users for local topics and this has resulted in more local videos created.

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It is easy to use TikTok

Users find it really easy to use the TikTok app. It makes video creation and sharing very simple which users really appreciate. There is no steep learning curve with TikTok as there is with some other platforms.

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All a user has to do is record their video and then instantly post it. As soon as you open the TikTok app it is very easy to access videos and they will start to play in sequence. People find it very easy to find videos that they want to watch.