University of Florida

It is no surprise seeing universities and colleges with TikTok accounts. Some are doing better than others and the University of Florida is certainly making their mark on the platform. They have more than 83,000 followers and almost a million hearts for their videos.

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The University of Florida shares a lot of different experiences such as a behind the scenes look on campus, accomplishments of various students, videos on sports hype, and even dance challenges.

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Lis Nas X

Again no surprise to see musicians using TikTok but Lil Nas X is a smart rapper who used the platform to really get the word out about his music. Most people have heard the “Old Town Road” song and you can thank TikTok for this in a large part.

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A couple of years ago Lil Nas X was unknown but he worked out how he could use the meme culture of TikTok to appeal to the “cool kids” on the platform. His Old Town Road song went viral and ended up being the longest number one song on the Billboard Hot 100 and Spotify.

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How did he do this? Well, he posted a video of him performing the song on the TikTok platform which was quickly turned into a meme. This spread like crazy and produced over 500 million video views and resulted in over 5 million users creating videos around his hashtag #oldtownroad.