The Lomile Shop

If you own an eCommerce store then you need to read this. There are a lot of small eCommerce stores using the TikTok platform to promote their products now. They do this by creating and uploading videos that show how their products work to background music.

 

The Lomile Shop has really done well on TikTok. They created a video showing one of their products for closet organizing and this received nearly 2 million hearts and almost 7,000 comments. What can TikTok do for your online store?

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The Washington Post

This is another usage case that may surprise you. The Washington Post has around 160,000 followers and their content has over 4 million hearts. The content created by the Washington Post uses the features of TikTok really well. They really embrace the fun challenge and meme culture of the platform.

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Some of their most popular videos provide a behind the scenes look at their newsroom. In one video there is a fun exchange between the editor and a reporter that received almost 100,000 hearts and more than 160 comments.