2. Use Duets

A lot of marketers miss the trick with Duets. You can utilize a hashtag campaign with a Duet that is unique and attracts a great deal of engagement. Well known DJ Khaled is now an official TikTok partner. He created a very popular hashtag #catchtheseblessings by creating Duets where he is looking at himself and praising individuals.

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So users are able to use the Duet function to record themselves beside DJ Khaled so that they can react to what he is saying in his video. So we encourage you to think about ways in which you can interact with your audience using the Duet feature in TikTok. Here are some ideas:

• Sing to one another

• Hold a conversation

• High five each other

• Finish each other’s sentences

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There are so many possibilities with this so get your thinking cap on because TikTok really likes the Duet feature and uses it a lot. Get this right and you will get a ton of engagement for your brand.

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3. Use Influencers

As you would expect there are a number of influencers on TikTok as there are with all of the other social media platforms. The difference is that because TikTok is fairly new there are not as many as there are on Instagram for example so identifying them should be easier for you.

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Even though the TikTok platform is new, there are still influencers on there that have millions of followers. They can really help you to push your marketing campaign to their audience.

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When you are choosing an influencer you must consider the authenticity they have and use the right type of content. Big brands such as Google have used influencers to spread the word about their campaigns to good effect.

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There have been a number of successful influencer marketing cases using hashtag challenges for example. It all boils down to selecting the right influencer and allowing them to have input. Let them create the best content around your campaign because they know their audience much better than you do.

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So you could ask an influencer to wear a piece of clothing that you sell or using one of your products. The influencer needs to be comfortable doing this. If they don’t like the clothing or the products that you sell it will never work well. TikTok is a young people’s platform so don’t expect influencers to promote campaigns for products designed for older people.

 

4. Use Scarcity

Scarcity is always a good marketing tactic and this certainly applies to TikTok. You want to encourage engagement and participation and having a time constraint will push users to get involved. If you don’t use some form of scarcity then people will put off their participation and probably never end up getting around to it.

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So if you want to create a challenge put a time limit on it. When a TikTok user knows that they only have a few days to participate it will force them to make a decision. GUESS Jeans gave users 7 days to participate in their challenge which was very effective as their participation numbers were high.