7. Encourage User-Generated Content

The Generation Z crowd wants to be fully immersed. They like to be active and are not fans of watching TV as it is far too passive for them. TikTok users want to participate and get involved with stuff. So give them this opportunity around your brand.

​

Your aim here is to encourage TikTok users who like your brand to share videos of themselves using or interacting with your products in some way. When this happens you are likely to receive high levels of engagement.

​

A restaurant in China came up with the idea of having a DIY option on their menu. People that went for this option were able to create their own unique dishes and a lot of them created videos around this. They then uploaded these videos to the Chinese version of TikTok which is Douyin.

​

What was the result of this? Well after only a few customers that had chosen the DIY option uploaded the videos the restaurant experienced a sharp increase in traffic. In fact, an additional 15,000 people approached the restaurant for their DIY option and many of these made videos to and uploaded them. Over 50 million users viewed these videos.

​

8. Promote your Videos on other Social Channels

When you create videos for TikTok you can use them for promotion on other social channels as well. Also, add them to your website or blog. This is a great way to get more followers on TikTok as well as on other platforms.